They say, “great men think alike!” It’s quite alright because values never change wrt time,space & ideologies. Narendra Modi’s ‘make in India” theme & campaign needs to be looked upon in the perspective of the “ Swadeshi” campaign that was launched during the freedom struggle. Lokamanya Tilak, Veer Sawarkar , Mahatma Gandhi & many more had insisted upon use of the indigenously made commodities in those times.

The reason is simple enough to understand.  The drain-out of Indian wealth would be arrested. The money would remain within the country itself for recirculation & re-investment. The prosperity cycle would continue & nation would excel. Moreover, employment opportunities would be created, bringing social welfare & peace & reduction in poverty.

But all this is only possible if the product or service created here competes the global challengers in cost, quality & ‘in- time delivery’ aspects. The real challenge comes in here. Because if this is to be achieved, we Indians have to do a lot of hard-work beginning from the makeover of our mindsets. Barring a few exceptions, not many of the common Indian employees possess industriousness in true sense.  

We love to enjoy holidays every now & then. Also, it’s a matter of investigation that out of 8 hours of our duty everyday, how much do we really contribute effectively. How much time we spend or waste in chatting  ,commenting, fighting ,doing non-value adding activities & doing such nonsense non-productive activities? Do we really deploy or utilize manpower that’s just enough for the task or do we field excess manpower which manifests “1 performer- 4 onlookers” scene? This all bears great deal of impact on the final product or service we render, in some or the other dimension of cost, quality or in-time delivery, that ultimately leads to disqualify us from the competition on the global arena ….

That’s why, if “Swadesi” or “Make in India” has to succeed, then it has to be seen in wider perspective & needs to be embraced with comprehensive transformation. Many of the fellow Indians had to give up clumsy & lethargic approach towards what they do.. .….  Because, we are occasional  & subjective patriots. We are overwhelmed with patriotism till it doesn’t affect our own interests. The moment it calls for a little sacrifice, then there is a problem. The common man supports swadeshi when he is a seller, but as soon as the same gentleman becomes a customer, he prefers cheaper Chinese product to the costlier Indian product!

If any campaign has to become a grand success, introspection is a must. Introspection, determination, transformation & sacrifice are the basic building blocks for any dream to come true……!!